It was only a matter of time before Minnesota for Marriage started playing dirty. As predicted, the group that supports the mean-spirited marriage amendment is waiting until the last days before the campaign to release commercials filled with scare tactics and threats of how things would change in Minnesota if the marriage amendment is defeated.
I’m not sure what sickens me more, the fact that Minnesota for Marriage would run such a deceptive ad or the fact that many Minnesotans will believe this message.
Minnesotans United for All Families has already put out a fact check document that refutes each of the claims made in the new commercial.
The thing I find to be the most frustrating about this is that I blogged about this very topic months ago. We KNEW this attack was coming and yet we did not proactively address it. Instead, we continue to run this terrible commercial (there, I said it). We’ve said since DAY 1 that the “rights” argument doesn’t resonate with voters, and yet this is the ad that continues to run. Where are the real Minnesotans? Where are the personal stories each of us has been encouraged to tell.
With less than two weeks to go, we’ve got to update our strategy or we will lose this fight in Minnesota.