I’ve got to say, this MinnPost article is one of the best I’ve read in a long time. The author, Beth Hawkins, does a great job exploring the importance of messaging in amendment battles. She also includes several examples of amendment advertisements within the story. Over the next week, I’ll dig into some of the examples she provides in the article, along with others available online. It’s fascinating to think about what resonates with voters.

It’s also fascinating to learn more about the in-depth studies that were done after the Prop 8 loss in California. As time allows, I’ll do some digging into the studies and share some of those learnings on this blog as well.

We’re going to be seeing a lot of ads (TV, online, print) as both sides pour a lot of money into Minnesota targeting those voters in the middle. I’m hopeful that in sharing ads (from both sides) readers will be armed with responses when we see similar ads start to spring up here.

Oh, and Beth Hawkins, consider me a fan. ;)