In June, General Mills came out in support of equality and encouraged Minnesota to vote NO on the mean-spirited marriage amendment. Today, I’m happy to report that the “Dump General Mills” boycott put on by Minnesota for Marriage had no impact on company performance. Both sales and profits rose for the quarter and General Mills shared that the results were “a little bit better than we’d planned.”
Not only have sales and profits increased, but the stock price is up five percent since mid-June as well! With all of that said, Carlton Marketing Professor, Akshay Rao, had this to say:
To make a connection between an earnings report and a particular social phenomenon is very difficult. … What you can infer, based on how quiet everything has been since the initial flurry of protests and counterprotests, is that the issue pretty much lost steam. And I think there’s been a good reason for that.
Ok, so with my Business background, I’d probably have to agree. However, it sure is sweet to see sales and profits rise despite rallies and boycotts put on by Minnesota for Marriage.
More evidence that standing up for what is right doesn’t cause the backlash some may fear. Now I ask: Where are you other Minnesota-based companies? The water out here is really nice; I think it’s time to jump in to vote NO!
Interesting article from the Star Trib highlighting the fact that amendment supporters have launched a more aggressive campaign here in Minnesota than other states. The article makes reference to the Dump General Mills Ralliesthat took place last week to “spook” other Minnesota-based companies from coming out against the amendment.
From the article:
Minnesota law already forbids same-sex marriage, but amendments supporters want voters to cement it into the state Constitution to prevent judges or future legislators from changing it.
Minnesota for Marriage leaders are heading into the summer months with a dogged focus on keeping supporters energized and pushing back hard if other Minnesota businesses surface to oppose the amendment.
Minnesota for Marriage says it has identified 65,000 supporters to help with the campaign. Staffers reach out daily to new church groups, which are being counted on as core support. They plan to try to draw in union members, minority communities and the elderly — groups that tend to vote Democratic but who have often opposed same-sex marriage in other states.
The article goes on to talk about how both sides have been active in building a coalition of supporters. Amendment supporters continue to rely heavily on religious ties to pass this amendment:
Religious observers say church activity is likely to tick up by September. Supportive pastors are expected to preach on the issue, endorse the amendment, even raise money to support the measure.
Some good quotes from the other side; paints the picture of just how hard amendment supporters are going to work to pass this thing in the fall. More proof that we must continue to fight and tell our stories each and every day!
Earlier this afternoon, I posted about how Minnesota for Marriage will be holding “Dump General Mills” rallies starting tomorrow at General Mills’ headquarters (if you haven’t read the post yet and clicked on the link to thank General Mills for their support, please do it now).
Interestingly enough, it’s not really Minnesotan’s behind this move. Once again, we see the National Organization for Marriage (NOM) trying to strong-arm both companies and voters in our state by funneling in outside money and influence. Just check out who registered the dumpgeneralmills domain on June 16: the National Organization for Marriage.
In case you didn’t know, NOM is the same group that promotes “ex-gay therapy” and has attempted to strong-arm the likes of Starbucks and republicans that speak out against the amendment. They go from state to state and are a well-funded machine. So when you hear things like, “real Minnesotans fighting to ‘protect’ marriage” just realize, things are not always what they seem in politics.
Please remember to drop General Mills a note or give them a call to say thank you.