Well, it’s official. The dumpgeneralmills domain came to life today asking folks to sign a petition against General Mills. The goal of the site is to tell the company that standing on the side of equality will result in lost business.

I’m sad to report that the site has almost 7,000 signatures. If you’ve not already sent a note to General Mills to say “thank you for opposing the mean-spirited amendment and standing on the correct side of history,” I’ve made it really easy. Just click here. Let’s make sure that the amendment supporters aren’t the only ones that General Mills hears from!