At the end of May, I blogged about how Target was introducing a line of tshirts for Pride as part of their “Wear it with Pride” campaign. For those of you who followed the story in the news, you know that Target received almost immediate backlash from the likes of the American Family Association, National Organization for Marriage (NOM) and several other organizations for taking sides on the fight for equality. In response, Target issued the following statement:
Target does not believe that a constitutional fight over the issue is good for Minnesota or the state’s ability to attract jobs and grow the economy.
Now, instead of backing down, Target has introduced a new line of greeting cards for same-sex couples. There are a variety of cards in the collection. For lesbian couples, there’s: “Two very special women, one very special love.” And then for gay couples, there’s: “Mr. & Mr.” On the inside, the card reads, “…a love story whose time has come! Congratulations.”
Please don’t think that I’m trying to sell you on greeting cards; that’s not the intent of my post. Rather, it’s to point out that even as companies face negative press and threats of boycotts, many are still willing to do the right thing. Kudos to those Minnesota companies that have said they don’t think this amendment fight is good for our state.
If you’re at Twin Cities Pride this weekend, please be sure to take a moment to stop by and thank those companies that continue to support our fight. And, if you get a chance, take five minutes out to drop those same companies an email or send them a letter to show your support. Our opponents have no problem sending emails and writing letters; let’s make sure that their voices aren’t the only ones leaders hear.
Now, if you’ll excuse me, I have to go write out a card to the best lesbian couple I know. Shawnee and Raegan, this post is for you.
Author’s note: Target team member involved with Target’s LGBTA Business Council.