Freedom to Marry posted this 30-second video on Thursday and it’s already received over 20,000 views on YouTube. The video features a Duluth couple talking about the happiness they’ve experienced through their 59 years of marriage. In the last 10 seconds of the ad, the husband asks:
Why shouldn’t other people be able to enjoy the happiness and the love that we’ve enjoyed through our lifetime?
The commercial is also the first of the campaign to air on television. Tonight, a friend asked me, “Have you seen that commercial on TV with that older married couple talking about the amendment?”
According to MPR, the ad buy is in the mid-six figures and it’ll air in both the Twin Cities and Duluth for a the next several weeks. MPR also shares a little bit more about the Duluth couple, Yvonne and Fred Peterson who appear in the ad.
Overall, I like the spot. I’ll provide additional thoughts in a coming post.